Entries by Gili Keshet

How to Choose an Analytics Solution for Your Next Drug Launch

To succeed today, pharmaceutical companies must be highly responsive to rapid changes in customer behavior and market dynamics, especially when introducing a new drug to the market. Many organizations, however, find themselves overwhelmed by the huge amounts of customer data and increasing competition. Abandoning any effort to make sense of it all, they instead make […]

On Visit to Verix, P&G Cites Innovation as Key to Healthy Growth

Few household names are better known than Procter and Gamble (P&G). Four billion times a day, P&G brands touch the lives of people around the world1 — a reach that makes P&G the largest consumer packaged goods company in the world, and earning them a cool $85 billion in total sales for 2012 alone. And […]

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Why CRM is Not Business Intelligence

CRM tools are a great way for your team to manage their contacts, record their calls/samples and see static sales information about each of your prescribers.  Some companies have a more traditional, in-house legacy CRM software in place, while many others are transitioning to the newer, cloud based model.  Regardless of which type of CRM […]

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Procter & Gamble Partners with Verix to Put the Intelligence back into Business Intelligence

Today is an exciting day at Verix. Over the last few years, we focused on making life sciences commercial operations more effective, by providing unique insights on the issues that matter. Today, as Procter and Gamble announced its strategic partnership with Verix, we are focusing attention into a new vertical – the consumer packaged goods […]

The Procter & Gamble Company and Verix Business Intelligence Announce Initiation of a Strategic Partnership

Innovative partnership has been created to further strengthen and build P&G’s capabilities in Business Intelligence (BI). The Procter & Gamble Company, February 11th, 2013, With the advent of ever-increasing amounts of business data, Verix enables the analysis of huge data sets and identifies trend changes that lead to significant business insights…“It is impressive how quickly P&G […]