Bottom-up or Top-down Forecasting – Which Model Best Fits Your Needs?
Understanding HCPs’ prescribing behavior Vs. analyzing market trends. Demand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast models for the valuation of internal pipeline assets, external opportunities, and lifecycle programs such as brand launch, phasing out of a drug, and […]