Entries by Gili Keshet

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How to grasp a significant stake of your pharma market?

How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies opt to optimize their patient/caregiver-company communications and drug promotion strategies. With the industry’s digital transformation, the development and distribution of the Covid-19 vaccine, […]


Unleashing the power of AI/ML by upskilling business users

The emerging role of citizen data scientist in Pharma Commercial Operations.   Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms of action and special supply chain considerations, face many challenges to successfully market and sell their products. Mounting competition, as more drugs launch in […]


Bottom-up or Top-down Forecasting – Which Model Best Fits Your Needs?

Understanding HCPs’ prescribing behavior Vs. analyzing market trends. Demand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast models for the valuation of internal pipeline assets, external opportunities, and lifecycle programs such as brand launch, phasing out of a drug, and […]

Verix and Herspiegel Consulting Announce Strategic Partnership to serve pharmaceutical and biotechnology business managers

Advanced analytics enable effective execution of elaborate business strategies. San Jose, CA and Yardley, PA– September 9, 2020 – Verix, a leading provider of advanced analytics for life sciences business functions, and Herspiegel Consulting, LLC., a full-service life science consulting firm that specializes in commercial strategy and execution have announced the formal initiation of a business partnership to serve pharmaceutical and biotechnology customers.   Verix’s science-driven approach to […]

Verix’s latest release significantly enhances performance of life science sales and marketing teams

Advanced analytics enables highly focused insights and  boosts collaboration between teams for optimal execution of business strategy. San Jose, CA – August 13, 2020 – Verix, a leading provider of advanced analytics for life sciences business functions, has announced a new version of its commercial intelligence platform, which promises unique new capabilities, enhanced user experience, […]


Ironshore Pharmaceuticals Partners with Verix to Support Launch of Prescription Medication

Verix platform accelerates Ironshore’s ability to leverage data to optimally manage every aspect of the launch, ensuring full alignment between all constituents San Jose, California – November 5, 2019. Verix (www.www.verix.com), a global leader in advanced data & analytic solutions for Commercial Operations in the Life Sciences industry, announces that Ironshore Pharmaceuticals Inc. has selected […]


What comes first, the problem or the solution?

Rather than spending months on requirements specifications followed by long, complicated implementations that by the time they’re ready to launch are already behind the eight ball, kick off a pilot initiative with the latest technology attainable and build up the solution on the fly.   Best practices of methodical analysis and detailed clarification of business […]


Verix Joins Veeva’s Technology Partner Program

Addressing Demand for Meaningful Insights to the Field. San Jose, California – September 27, 2018. Verix (www.www.verix.com), a global leader in analytic solutions for Commercial Operations in the Life Sciences industry, announces it has joined the Veeva Technology Partner Program (NYSE:VEEV). As a Veeva partner, Verix will integrate into the Veeva CRM, insights and suggestions […]