The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys through the sales funnel, and the latest technological advances in the fields of artificial intelligence, machine learning, automation, and personalization have allowed them […]
Forecasting Future Sales, From the Bottom Up An AI/ML approach to precision forecasting for the Pharma industry Much goes into the setting of sales goals and strategizing on how to achieve them. Sales estimates are projected based on a complex analysis of gigabytes of data on the market, HCPs, patients, competitors, and more. While this […]
How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies opt to optimize their patient/caregiver-company communications and drug promotion strategies. With the industry’s digital transformation, the development and distribution of the Covid-19 vaccine, […]
Out of 10,000 HCPs in your therapeutic universe, who is likely to try for the first time, to prescribe more, or to churn your brand in the next 3 months? Answering these questions and gaining a better understanding of the dynamic HCP landscape, are top priorities for brand managers and decision-makers, in order to enhance […]
The emerging role of citizen data scientist in Pharma Commercial Operations. Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms of action and special supply chain considerations, face many challenges to successfully market and sell their products. Mounting competition, as more drugs launch in […]
The elephant in the room is actually human By Shahar Cohen, PhD, Head of Verix AI Lab. One of my first data science projects sought to improve the targeting process of a sales organization. Before we came in, sales reps were expected to choose their own target lists, competing with each other on a […]
Understanding HCPs’ prescribing behavior Vs. analyzing market trends. Demand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast models for the valuation of internal pipeline assets, external opportunities, and lifecycle programs such as brand launch, phasing out of a drug, and […]
Advanced analytics enable effective execution of elaborate business strategies. San Jose, CA and Yardley, PA– September 9, 2020 – Verix, a leading provider of advanced analytics for life sciences business functions, and Herspiegel Consulting, LLC., a full-service life science consulting firm that specializes in commercial strategy and execution have announced the formal initiation of a business partnership to serve pharmaceutical and biotechnology customers. Verix’s science-driven approach to […]
Have You Noticed There’s a Rosebush in Every Vineyard? Why and what can we learn from it? The picturesque 12th century Chateau Clos de Vougeot in Burgundy was famous for its prolific vineyards, maintained by local monks. These monks realized that roses and vines have much in common and planted rose bushes at the end […]
Advanced analytics enables highly focused insights and boosts collaboration between teams for optimal execution of business strategy. San Jose, CA – August 13, 2020 – Verix, a leading provider of advanced analytics for life sciences business functions, has announced a new version of its commercial intelligence platform, which promises unique new capabilities, enhanced user experience, […]