Entries by Gili Keshet

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A single optimization platform for the entire commercial stack

Verix platform harnesses the power of AI to eliminate silos, empower data-driven teamwork, and bring value to all stakeholders within pharma companies These days, there’s no shortage of data out in the digi-verse. Physicians are constantly being bombarded with information about new therapies, studies, competitors etc. All the while, pharma manufacturers are fighting to capture […]

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Even with Limited Available Data, Small and Mid-size Pharma Companies Can Greatly Benefit from a Data-driven AI Platform

TL;DR: Thanks to today’s advanced AI/ML solutions, even smaller pharma companies can use technology to make the most of their data and avoid business mistakes. When it comes to making smart decisions for your pharmaceutical business, data is your most important asset. Data on patient needs indicates whether you’ve achieved product-market fit. Data on HCP […]

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How to Measure Success When Implementing an AI-based Commercial Operations Solution

A real-life study showed 40% performance improvement by reps utilizing the platform-generated dynamic target lists As leading pharma companies join the AI/ML trend in attempt to automate and streamline their commercial operations, some key questions arise – How can you evaluate the results? How do you measure success? How can you tell, unambiguously, that improvement […]

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Model selection for successful AI-based innovation adoption

Build your own, buy off-the-shelf, or a hybrid version of both? The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry by demonstrating to the world how technology and science open the door to a better future. This growth […]

Case Study: IronShore New ADHD Medicine Launch

“Verix came up with innovative solutions to overcome hurdles and provide us with a very timely and extremely useful platform that helps us ensure the quality and effectiveness of our product launch from day one.” – Amin Torabkhani, Director of Sales Operations & Analytics at Ironshore Overview When Ironshore Pharmaceuticals was about to commercialize JornayPM […]

Case Study: Translating Machine Learning Into Business Value

Overview A leading provider in the US market of medical imaging devices, related disposable parts and consumable substances, wanted to streamline its operations to grow market share while increasing efficiency of the field and home office teams. Brand management realized that their marketing and sales efforts are not focused enough on potential risk to lose […]

Shannon Campbell Joins Advisory Board at Verix

Verix, a leading provider of AI-Driven analytic solutions for life sciences’ business functions, announced today the appointment of Shannon Campbell to the company’s Advisory Board.  Ms. Campbell, a veteran healthcare leader with over 25 years of experience in strategic roles at top biopharmaceutical companies, including Merus, Novartis, Bayer, and Abbott Labs. Shannon possesses a passion for commercial effectiveness and significant […]

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The Advantages of Customer Data Platforms (CDP) for the Pharma Industry

The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys through the sales funnel, and the latest technological advances in the fields of artificial intelligence, machine learning, automation, and personalization have allowed them […]