Entries by Gili Keshet

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The Advantages of Customer Data Platforms (CDP) for the Pharma Industry

The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys through the sales funnel, and the latest technological advances in the fields of artificial intelligence, machine learning, automation, and personalization have allowed them […]

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How to grasp a significant stake of your pharma market?

How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies opt to optimize their patient/caregiver-company communications and drug promotion strategies. With the industry’s digital transformation, the development and distribution of the Covid-19 vaccine, […]


Unleashing the power of AI/ML by upskilling business users

The emerging role of citizen data scientist in Pharma Commercial Operations.   Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms of action and special supply chain considerations, face many challenges to successfully market and sell their products. Mounting competition, as more drugs launch in […]


Bottom-up or Top-down Forecasting – Which Model Best Fits Your Needs?

Understanding HCPs’ prescribing behavior Vs. analyzing market trends. Demand forecast is key for sales and operations planning in the pharmaceutical industry. Naturally, a lot of time, money, and effort are invested in developing forecast models for the valuation of internal pipeline assets, external opportunities, and lifecycle programs such as brand launch, phasing out of a drug, and […]

Verix and Herspiegel Consulting Announce Strategic Partnership to serve pharmaceutical and biotechnology business managers

Advanced analytics enable effective execution of elaborate business strategies. San Jose, CA and Yardley, PA– September 9, 2020 – Verix, a leading provider of advanced analytics for life sciences business functions, and Herspiegel Consulting, LLC., a full-service life science consulting firm that specializes in commercial strategy and execution have announced the formal initiation of a business partnership to serve pharmaceutical and biotechnology customers.   Verix’s science-driven approach to […]

Verix’s latest release significantly enhances performance of life science sales and marketing teams

Advanced analytics enables highly focused insights and  boosts collaboration between teams for optimal execution of business strategy. San Jose, CA – August 13, 2020 – Verix, a leading provider of advanced analytics for life sciences business functions, has announced a new version of its commercial intelligence platform, which promises unique new capabilities, enhanced user experience, […]