Build your own, buy off-the-shelf, or a hybrid version of both? The life sciences industry is experiencing a wave of growth driven by innovative technologies and advanced research. COVID-19 has further cemented the strength of the industry by demonstrating to the world how technology and science open the door to a better future. This growth […]
“Verix came up with innovative solutions to overcome hurdles and provide us with a very timely and extremely useful platform that helps us ensure the quality and effectiveness of our product launch from day one.” – Amin Torabkhani, Director of Sales Operations & Analytics at Ironshore Overview When Ironshore Pharmaceuticals was about to commercialize JornayPM […]
Overview A leading provider in the US market of medical imaging devices, related disposable parts and consumable substances, wanted to streamline its operations to grow market share while increasing efficiency of the field and home office teams. Brand management realized that their marketing and sales efforts are not focused enough on potential risk to […]
One of the largest Oncology Pharma divisions in the US, found itself with sales being flat for over a year. Growth was startlingly low, and HCP churn was on the rise. Doubts have been raised as to whether the traditional marketing and sales strategies being used are still practical in today’s complex market, and the […]
Verix, a leading provider of AI-Driven analytic solutions for life sciences’ business functions, announced today the appointment of Shannon Campbell to the company’s Advisory Board. Ms. Campbell, a veteran healthcare leader with over 25 years of experience in strategic roles at top biopharmaceutical companies, including Merus, Novartis, Bayer, and Abbott Labs. Shannon possesses a passion for commercial effectiveness and significant […]
The modern consumer is increasingly more knowledgeable, discerning, and demanding than ever before. Access to the internet and the convenience of online shopping has supercharged consumers’ expectations for efficient and effective journeys through the sales funnel, and the latest technological advances in the fields of artificial intelligence, machine learning, automation, and personalization have allowed them […]
Forecasting Future Sales, From the Bottom Up An AI/ML approach to precision forecasting for the Pharma industry Much goes into the setting of sales goals and strategizing on how to achieve them. Sales estimates are projected based on a complex analysis of gigabytes of data on the market, HCPs, patients, competitors, and more. While this […]
How to grasp a significant stake of your pharma market? From effective strategy to efficient execution The pharmaceutical marketing landscape is extremely dynamic and ever-evolving, with shifts drastically influencing how pharmaceutical companies opt to optimize their patient/caregiver-company communications and drug promotion strategies. With the industry’s digital transformation, the development and distribution of the Covid-19 vaccine, […]
Out of 10,000 HCPs in your therapeutic universe, who is likely to try for the first time, to prescribe more, or to churn your brand in the next 3 months? Answering these questions and gaining a better understanding of the dynamic HCP landscape, are top priorities for brand managers and decision-makers, in order to enhance […]
The emerging role of citizen data scientist in Pharma Commercial Operations. Pharma and biotech companies, especially those introducing first-in-class Specialty & Oncology drugs, with added complexity such as novel mechanisms of action and special supply chain considerations, face many challenges to successfully market and sell their products. Mounting competition, as more drugs launch in […]