Entries by Doron Aspitz

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A roundtable discussion with Pharma Executives: summary and takeaways

By Doron Aspitz, Verix CEO   Recently, we hosted an Executive Round Table session that focused on the challenges of customer-centric marketing in the Pharma industry and the use of artificial intelligence techniques to connect strategy to execution. We reviewed recent trends in the pharma industry and specifically, how they are affecting the way we […]


Reflections on 2021

By Doron Aspitz, Verix CEO   After 2020 put a halt on the world as we’ve grown to know it and created a whole ‘New Norm’ of remoteness and uncertainty, we started 2021 with careful optimism. We received two shots of COVID vaccine and felt that a bright turn of events finally comes to replace […]


Adieu 2020. Looking Forward to a saner 2021

By Doron Aspitz, Verix CEO. 2020 is definitely not an easy year to summarize, neither personally nor professionally. I have mixed feelings about this year. For Verix, the year that started with a feeling that a bombshell had been dropped on us, ended up not a bad year at all, and we’re looking back at […]

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2018 here we come!

It’s the first week of 2018, and I’m looking back with pride at another dynamic year at Verix. We’ve achieved some remarkable milestones this last year, continuing to push the envelope of analytical insights for business users. I’m grateful to our committed partners and loyal customers that keep embracing innovation and put their trust in […]

Verix Business Analytics & Pharma Industry 2014 Year End Summary

Whew! It’s been a busy year at Verix. From physical expansion into new continents to technological expansion with new applications and cutting edge features, 2014 was a year of many important milestones. Thanks to our great partners that keep encouraging innovation, to our customers that put their trust in the latest developments, and to each and everyone […]


Verix Achieves ‘More’ in 2013

It’s been a prolific year for Verix! If I had to summarize 2013 with a single word, it would have to be ‘more’. We end this year with more analytical applications, more markets served, higher satisfaction among more users, and much more positive feedback that make all the hard work worthwhile. As 2014 kicks off, […]

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The Key to a Successful Managed Markets Strategy

Recently, I was invited by PharmaForce to participate in a panel discussion on Managed Markets at their marketing and sales event for the life sciences industry, which was held in Princeton, NJ. Verix participated in this show along with our partners McKinsey Solutions to feature our latest co-developed analytical solutions. Devising and implementing a successful […]

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Can you tell a good story? Three secrets to telling a good analytical story

At the end of the day, we use business analytics to tell a story. A story to our customers, a story to our peers, a story to our managers. A research story of a business phenomenon we’ve discovered, hypotheses we’ve evaluated, interesting findings, and explicit conclusions.  Even the simplest of BI solutions, helps us dig […]