“David Bowie predicted the future of music a long time ago,” states Mathew Ingram of Fortune. But, what many have failed to notice is Bowie’s extreme success as a business genius and visionary entrepreneur. In a recent Fortune article, Bruce Weinstein presents a deeper look at how the Thin White Duke ran his commercial career. […]
How will technology change the way you think about Pharma? The way you make business decisions? The best way to find out is by listening to the voices from inside the industry. There’s no need for yet another 2016 Pharma trend predictions article, right? We’re already flooded with those… Instead, we decided to deal with […]
Steven Aitchison once said, “People change for two main reasons: either their minds have been opened or their hearts have been broken.” Looking at lessons learned from 2015 and outlooks for 2016, it might be the case.
We know what you’re thinking… With so many sum-umps and reviews, you just can’t stand to read yet another Pharma trend sum-up. We know, because that’s what we were thinking too. So, this year we’ve decided to spice things up a little bit, because it’s the holiday season and you deserve some rest and, well…because […]
This week’s Pharma articles curation is the last one for 2015.
7.5 a day (including weekends and holidays) and 2,700 a year – that’s how many marketing messages top category physicians get from Pharmaceutical companies today.
Oprah Winfrey said “Cheers to a new year and another chance for us to get it right.” Working on the Pharma Influencers Outlook for 2016, I hope we are indeed on track to get it right. Some of the responses we have received to our appeal in the past month sounded, unfortunately, too pessimistic. Just to […]
Quarterly reports bring about the usual amount of stress across all business departments, but it seems the greatest quivers occur in the beating pulse of the business – the sales department. The Responsibility With Wall Street analysts and investors awaiting your updated sales forecast – it should very well be right! Stressful, Right? It is […]
Have you ever read the book “French Women Don’t Get Fat” by Mireille Guiliano? This stylish and funny recipe cookbook gives you the ultimate guidelines for non-dieting. In her amusing way, the author explains how good, fresh ingredients, handpicked at the market, make you salivate and ultimately eat better and less. As a way of […]
It’s a trifecta that doesn’t happen very often. The conglomerate of data your sales team has to deal with in order to put together an effective pitch is staggering. Before the sales team can get to work, it needs to manipulate data about the doctors they’re going to visit, including market, treatments, and medicine data, […]