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Verix for the Pharmaceutical Industry

Historically, pharmaceutical field sales teams have focused most of their time, effort and resources on high-decile, high volume targets. Unfortunately, these “primary” targets are also being targeted by competitors, resulting in a battle for the attentions of few physicians. This strategy of investing only in a core group of physicians in each territory is inherently risky. This “Top Physician” approach is no longer adequate in a time when dynamic changes are sweeping the healthcare industry, requiring that messaging and prioritization is dynamic, precise, timely, and high value.

By using the Verix solution, sales organizations can go far beyond this basic sales model and discover emerging trends, new problems or opportunities for all potential prescribers in their region early enough to act on them.

The Verix solution has a proven track record in helping pharmaceutical companies maximize the value of their data.  It uses sophisticated mathematical algorithms to automatically search all available data including prescribing reports, managed care summaries, and sampling reports to identify changes in behavior and trend breaks.

With the Verix solution you will be able to

• Automatically detect changes in prescribing behaviors
• Identify prescribing trends across all market segments – geography, specialty, managed care and others
• Identify potential opportunities
• Determine actionable information to prioritize calling activity and optimize message delivery
• Track and measure the impact of action plans

Sales managers can spend their time focused on growing their business and more effectively direct their teams.  Sales reps are given actionable information so that they can prioritize calling activity and optimize message delivery.

Proven results

The Verix Discovery Suite™ delivers the results needed by today’s pharmaceutical sales professionals.  Verix gives sales teams the information they need to mitigate problems, exploit opportunities, and ultimately grow their business.  It is a proven technology with an established track record.  Visit here to see case studies that show why top pharmaceutical companies use the Verix Discovery Suite™ to empower their sales organizations.

Learn more about how the Verix Solution Works