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Verix for Consumer Packaged Goods (CPG) Companies

CPG companies collect and warehouse massive amounts of sales, promotional and retail performance information. However, many companies find it difficult to fully leverage this data to drive their performance. They are unable to identify all of the important business opportunities and threats when they first appear. With the Verix solution you are alerted to these opportunities and threats when they are small, before they become so large there is little leverage your company has to fix or take advantage of them.

Maximize your revenue and market opportunities by being informed about changes in product sales behavior before they appear in a report so that you can allocate resources to be proactive.

Verix monitors your market share and product sales data and reveals unique performance changes, days, weeks or months before they might have been identified with traditional tools.

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The solution helps cut through the complexity of the sales information product lines, channels, campaigns etc. It is an automated early detection system that identifies changes in retail sales or changes in the competitive landscape—days, weeks, and even months ahead of what would otherwise be possible. Examples of performance change detection include:

• Volume/market share changes
• New product performances
• Promotional programs impact
• Marketing campaign outcomes
• Competitor activities
• Impacts of pricing changes

Our solution helps CPG sales managers answer questions about performance and identify where to focus their efforts for maximum effectiveness

For example:

• How are our accounts performing?
• How are my accounts performing in relations to each other?
• Where am I gaining or losing market share?
• Who is driving market share values?
• Who is driving towards our national objectives?
• Is this a local, regional or national change?