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BUSINESS EVENTS CHANGES ITS NAME TO VERIX

Mountain View, CA (November 13th, 2006) – Business Events announced the change in the company name to Verix today.  This name change comes at a crucial time for the firm that is experiencing high interest in its patent pending, on-demand automated analytic solutions.

Verix has an impressive, diversified client roster, including seven of the top fifteen pharmaceutical companies, two global telecommunication providers, a top-five worldwide beverage supplier and an international dairy company. 
               
The Verix solution, called the Verix Discovery Suite, helps organizations discover, understand and act on key performance changes at their source, weeks or months before they might have been identified. Organizations that have large amounts of data struggle to quickly gain insights around performance changes taking place in their business.  Exploring and analyzing this data takes a huge amount of time and requires intimate familiarity with complex tools. Verix was built around a vision of taking that burden away from a human -- to have a “machine” comb the data and look for interesting changes.  This solution is completely unique in the market and has several advantages over solutions available today. Users can spend time focusing on resolving problems, instead of finding them.

The Verix solution is driven by a sophisticated automated analytic engine that monitors large, complex data sets, continually searching for hidden performance changes. Once discovered, clients receive a notification and can take immediate action.  A client’s time is focused on addressing performance changes, rather than looking for them. These performance changes frequently have significant impact on businesses and are worth millions of dollars if not discovered and addressed.

Doron Aspitz, president and CEO of Verix stated, “We chose the name because it matches the company mission.  Verix was derived from the Latin route word ‘veritas’, meaning truth.  Our Verix technology discovers the “truth” or root cause changes taking place in organizations. It comes from the data, not from subjective hypothesis. We are all about uncovering and delivering the truth to our clients.” 

About Verix
Verix is an innovative new company which provides an on-demand solution allowing organizations to identify and focus on the most important changes in their business, before they become a trend or appear in a report. The technology alerts users to changes by email sending it directly to the relevant people. This enables clients to take action, early on the most important areas of opportunity. The results -- significant revenue and market share gains. For more information, please visit www.verix.com.