Ther-Rx Standardizes on VERIX Performance Management
Mountain View, CA, October 28, 2009 — VERIX, the leader in enterprise performance management and optimization for results-driven pharmaceuticals companies, today announced that Ther-Rx, a women's healthcare focused specialty pharmaceutical company, completed the final phase of its VERIX rollout. The award-winning VERIX solution now powers performance management, advanced analytics, reporting and dashboards across the entire Ther-Rx sales, marketing and managed care organizations.
"VERIX is committed to putting powerful and easy-to-use performance management and analytics directly in the hands of all business users," said Doron Aspitz, CEO of VERIX. "Companies like Ther-Rx realize that markets are moving too fast for managers and executives to wait for data to be collected and analyzed. Unlike other performance management companies who reserve dashboards and analytics solely for executives, VERIX believes that real performance improvement comes only when an entire team has access to the actionable information needed to improve team and individual performance."
VERIX Performance Management aggregates crucial business information from internal and external sources (including syndicated data) and delivers custom dashboards and reports through a web browser. A patented analytics engine churns through vast amounts of data to highlight areas of opportunity and competitive threats, and VERIX's customized dashboards and reports show business users the exact areas requiring attention. Customers typically move from traditional Business Intelligence and Analytics tools to VERIX.
"Our management team has relied on VERIX performance management and analytics for over a year," said Greg Divis, president of Ther-Rx. "We are thrilled to extend our deployment to our field and marketing teams. Now, instead of having to reconcile multiple systems and sources of data—we are all aligned on the same analytics and information. Because VERIX pinpoints the exact areas where we should focus, we are now working together to compete and win in our very dynamic and challenging market place."
Designed to Support Geographically Dispersed Teams
The VERIX performance optimization and advanced analytics solution was specifically designed to work with geographically dispersed teams of every size. To support different environments and work styles, VERIX provides online and offline versions of the application. Patented analytics HotSpots™ technology is tuned to automatically pinpoint critical areas of particular concern to an individual or team.
About VERIX
VERIX delivers complete Performance Management and Optimization for pharmaceutical companies who want a competitive edge. VERIX aggregates the right data in customized views so users can quickly take action instead of searching for data across multiple systems or spreadsheets. Patented VERIX HotSpots™ and predictive analytics are designed for all levels of business users to quickly identify competitive threats and opportunities. VERIX has been recognized for its innovative approach to Performance Management and Optimization by Gartner and IDC, leading analyst firms, and the solution is available as a hosted SaaS (Software-as-a-Service) application or an on-premise solution. Find out more about VERIX and the VERIX Performance Guarantee™ at www.verix.com.
About Ther-Rx Corporation
Ther-Rx Corporation is a wholly-owned subsidiary of KV Pharmaceutical. KV Pharmaceutical Company is a fully integrated specialty pharmaceutical company that develops, manufactures, markets, and acquires technology-distinguished branded and generic/non-branded prescription pharmaceutical products. The company markets its technology distinguished products through ETHEX Corporation, its generic pharmaceutical subsidiary, and Ther-Rx Corporation, its branded pharmaceutical subsidiary.
Contact:
Shannon Hughes
Senior Director, Marketing
VERIX
shannon.hughes@verix.com
510.828.2142
