Board of Directors
Doron Aspitz, President and CEO
Doron Aspitz is a visionary and seasoned executive, with over 20 years of technical and business management experience in growing technology companies in dynamic markets. Doron specializes in building and expanding early-stage companies with a customer-centric approach.
Mr. Aspitz was previously co-founder, chairman, and CEO of Blue Pumpkin Software, a leading workforce management solutions company. Blue Pumpkin received numerous industry accolades for transforming the way companies manage employees and the customer experience. Call Center Magazine awarded Doron with their “Pioneer of the Year ” award to honor his industry contributions. Doron drove Blue Pumpkin to achieve strong profitable growth during difficult times and led the company to a successful acquisition by Witness Systems (NASDAQ: WITS) in 2005 for approximately $90 million. Prior to founding Blue Pumpkin, Mr. Aspitz held global business and technical management positions at Tandem Corporation and IBM. Doron received a Masters in MIS and a B.Sc. in Economics and Statistics, both from the Tel Aviv University.
Bobby Lent
Bobby Lent is the Managing Partner of Hillsven LLC. Mr. Lent is also a major investor and Chairman of Traiana, Inc., an early stage enterprise software company focused on Trading Relationship Management that is headquartered in New York with core Research and Development in Ramat Gan, Israel. In 1996, Mr. Lent co-founded Ariba (Nasdaq: ARBA), a billion-dollar enterprise software company that is the recognized leader in Enterprise Spend Management.
Avi Zeevi
Avi Zeevi is a veteran software executive, having led numerous successful software companies over the past 25 years. From 1994 to 1999, Avi was the CFO of Oshap and played a key role in the sale of Oshap to SunGard. From 1984 to 1994, Avi served as CEO and President of MINT Technologies, a provider of intelligent application integration solutions for financial institutions. As an active director at Tecnomatix, MINT and Decalog, Avi actively contributed to their market penetration and helped build these companies into global organizations. Avi served as a director at Tecnomatix until it was sold to UGS in 2005.
Avi is Chairman of Actimize and serves on the Board of Directors of Impress Software Solutions, OpTier, Octavian and Business Events. He is a member of the Executive Committee of the Israel Venture Association. Avi is also an active board member of TZEVA, an educational non-profit organization, which operates enrichment centers for underprivileged children and represents an important nonprofit activity for the Israeli Venture Capital community.
Yorgen H. Edholm
Mr. Edholm is a Silicon Valley veteran with nearly 25 years of enterprise software experience. He currently serves as President and CEO of Accellion, Inc., a privately-held developer of secure file transfer solutions, which he joined in 2003. Previously, he served as President and CEO of DecisionPoint Applications, an analytical applications company. In 1989, Mr. Edholm co-founded Brio Software. During his 12 years as Brio's CEO, Yorgen built the company into a software leader with $150 million in annual revenue, over 700 employees and a customer base of more than 5,000. He served as Chairman of Brio until 2003, when the company was acquired by Hyperion.
Daniel Cohen
Daniel Cohen is a Partner at Gemini where he specializes in Internet and enterprise software investments. In addition to his role on VERIX's board, he is an active board member for eSnips and SupportSpace. Daniel recently relocated from Israel to Gemini+ 's Silicon Valley Office where he manages the fund’s U.S. operations and provides portfolio companies with a direct link to California technology and VC activity. Danny currently sits on Gemini's Internet Lab Board which co-invests in Internet companies with Lightspeed Venture Partners.
Previously, Danny was a Principal at Gemini where he was responsible for deal flow and deal sourcing processes. He participated in the investment process of over a dozen Gemini companies, including VERIX, dbMotion, Allot, TriSixty and Mirage Innovations.
Danny began his career as a software engineer at Scitex and was subsequently joined Sagitta where moved from development to product management leadership. Prior to Sagitta, Danny held senior strategic marketing roles at Commtouch. Danny has a BA in computer science and psychology from Tel-Aviv University and an MBA from INSEAD. He blogs on Internet and Israeli Venture Capital at: http://coheda.typepad.com.
Amir Ashiri, Founder and Vice President, Products
Amir Ashiri founded VERIX in 2004 and now drives product direction and roadmap as the company's Vice President, Products. Amir brings over 20 years of experience in software development to VERIX. His deep expertise in Business Intelligence, Data Warehousing and Data Mining led him to realize that business users needed a way to harness the rapidly growing amount of data within the enterprise. He founded VERIX with the goal of enabling business users to spend less time analyzing data and more time acting on strategies. His expertise in building and managing some of the world's largest Business Intelligence implementations serves as a valuable touchstone for the company's product design efforts.
Prior to founding VERIX, Amir worked at PriceWaterhouseCoopers, where he managed large data warehouses and Business Intelligence implementations for global companies. Amir holds a B.A. in Computer Science from the Hebrew University.
