The Telecommunication services industry is fast paced and highly competitive. While the market enjoys unprecedented growth, organizations face substantial challenges from constantly changing technology and regulations. Partnerships are crucial to this industry and must be carefully managed. All available data must be leveraged to ensure promotional programs and marketing campaigns are planned and executed seamlessly, getting and keeping consumers’ attention and staying ahead of competition.
Verix’s business intelligence solution for the Telecommunication services industry uses our unique HotSpots technology to pinpoint not only the issues, but also potential root causes, addressing the specific challenges and vast amounts of data in this market.
Pricing Analysis
Analyze pricing impact and sensitivity for various call plans, bundling offers, and data plans; gauge rebate effectiveness; optimize pricing and rebate plans accordingly.
Customer Retention Analysis
Compare your customer loyalty and market share to overall market behavior and to specific competition. Adjust messaging for acquisition, renewals and promotional activities to address competition. Understand optimal contract length and incentives for renewal. Track and identify cases of cannibalization; assess cannibalization impact on your overall market share and fine tune marketing activity.
Fraud Identification
Identify and track suspicious outliers for early detection of fraudulent activity. Cut losses and frustration by receiving automatic alerts on any unusual activity.
Targeted Campaign
Set parameters according to your strategy. Track performance vs. goals, increase customer stickiness with targeted messaging and marketing activities. Measure impact and plan future strategies based on parameters such as demographics, usage, and specific B2B plans. Identify segments warranting specific campaign activities based on their usage behavior and patterns.
Package Sales Optimization
Analyze usage data to optimize up-sell and cross-sell potential. Maximize profit and customer satisfaction by constantly updating customer programs to best fit their profile. Target groups of customers with specific packages for potential upgrades and promotions.
