Pharmaceutical organizations deal with an abundance of data, growing complexity of technology, and continuous changes in regulations, while pressed to cut back on expenses and become increasingly efficient.
Verix’s solution for the Pharmaceutical and Life Sciences industries, is specifically designed to support and work within up to date legal requirements and limitations on data exposure. Our solutions enable you to leverage a variety of internal and external data sources as they become available to gain deeper insight and understanding of your business drivers and decisions.
Pull Through Campaign Management
Set goal parameters, target physicians lists, and Pull Through campaign specifics; automatically track campaign progress and impact on performance; easily fine tune campaign parameters to optimize performance.
Managed Markets Analytics
Optimize Managed Care contract terms and negotiations, perform tradeoff analysis and improve negotiation results with payers by leveraging data and insights on performance and market share. Track the effect of existing co-pay, formulary status and other Managed Care contracts’ terms on bottom line results.
Dynamic Targeting & Call Planning
Continuously tune initial targeting plan for physicians and healthcare institutions, plan and prioritize your calling and detailing activities, react quickly to field input, optimize resources and sampling distribution, and reveal untapped opportunities in previously untargeted prescribers.
Pharmaceutical Closed Loop Marketing
Set and adjust parameters according to your strategy, track performance vs. goals, increase detailing quality with targeted messaging and marketing activities. Measure impact and plan future activities based on speaker program attendance, survey responses, mailer responses, etc.
Ride Along Report
Easily prepare your ride along activities. Automatically receive all previous rides’ data and up-to-date performance information on your rep. Provide feedback and messaging advice in a standardized manner, closing the feedback loop for future rides and evaluations.
Impact and Spillover Analysis
Analyze sensitivity to changes in co-pay levels, formulary status, etc. Track impact of brand share changes caused by formulary status change.
Segment Specific Impact: specialty, tier, decile
Identify segment specific behavior changes that pertain to your therapeutic offering and adjust messaging to hone your strategy.
Plan a Day
Reps in the field optimize: scheduling of physician calls, detailing, sampling, and messaging to address relevant payers and other healthcare stakeholders; a step-by-step plan of action.
Co Pay and Rebate Dynamics
Analyze impact of co-pay changes, price sensitivity, and rebate effectiveness. Optimize pricing and rebate plans accordingly.
