In the wake of the economic crisis and ever broadening global competition, CPG and retail organizations face tough challenges to maintain and grow their market share and revenues. Increasing consumer awareness adds to the pressure on product pricing and requires CPG organizations to carefully manage their business to grow profits. Verix delivers the added analysis and intelligence to help such organizations thrive.
Verix has tailored next generation business intelligence solutions specifically for the CPG and Retailer industries. Our advanced analytics provide key insights into how and why products and brands are winning or losing in the market place. From analyzing brand performance and consumer to merchandising effectiveness and pricing strategy, our solutions are geared to enhance organizations’ efficiency and effectiveness.
Private Label Analysis
Maximize the private label’s market share and profit. Analyze and optimize pricing, assortment and shelving of private labels, based on the category’s competitive landscape and opportunities. Pinpoint areas requiring attention, and adjust strategy accordingly. Leverage findings from private label analysis in the decision-making process of private label promotions and other marketing activities.
Store Level Analysis
Easily view and analyze the most detailed information at store level, gaining insights that are many times buried and missed when analyzing data at higher levels. Understand and pinpoint origins of issues and opportunities both from the point-of-sale level and from different aggregation levels based on the store level data.
Loyalty Club
Optimize membership reward programs and offer specific promotions to boost lagging segments and bring soaring segments to new heights. Verix business intelligence provides shopper insight aggregation and analysis by analyzing influences of demographics, purchasing trends and patterns across segments, using data collected from both associated and disparate loyalty clubs.
Panel & Buyer Group Analysis
Use panel (Homescan) or focus group data to analyze consumer behavior and optimize your product related decisions.
Brand Health
Compare your products’ performance and share to overall market behavior and specific competition. Adjust messaging to address competition. Are you being targeted by a specific competitor? Track and identify cases of cannibalization; assess cannibalization impact on your overall market share; fine tune marketing activity accordingly.
Price Gap
Analyze pricing impact, price sensitivity, and rebate effectiveness; optimize pricing and rebates plans accordingly.
Assortment Analysis
Analyze by types of products. Measure Funnel Health and dynamics; view and drill into Funnel Stages: movements, days per stage, customer, geography and product funnel perspective.
Shelving Optimization
Verix analysis gives you information on the impact your shelving strategies have on sales across families of products. Use tradeoff analysis to fine tune your merchandising plans.
Marketing Basket Analysis
Measure impact and tailor strategies based on data such as speaker program attendance, survey responses, and mailer responses. Optimize your merchandising, packaging, labeling, and messaging.
Retailer Performance Management
Track performance by retail chains or individual stores. Verix identifies trends and analyzes changes so you can share best practices and improve performance. Plan and track activity with institutions, large chains, and other partners. Share data with partners; perform joint campaign planning, specific pricing, and discounting. Track performance by points-of-sale, identify trends, analyze changes, and adjust accordingly.
