Verix Marketing Business Intelligence Suite

To learn how Verix provides tangible value to your marketing organization, read a Verix Marketing Business Scenario.

Verix revolutionizes your understanding of your competitive market and the way you react through promotional activities and campaigns.

The Verix modules of Campaign Planning, Competitive Launch, Promotional Activities in addition to our other Marketing modules, give you a true 3600  view of all marketing related data and the competitive scene, enabling you to react and tune your activities on the fly for maximum effectiveness.

Marketing Operations Suite Modules

Campaign Planning & Tracking

Set goal parameters, target audience, and campaign specifics for your marketing campaign; track campaign progress and impact on sales performance; fine tune campaign parameters to optimize performance.

Category Share Analysis

Compare your products’ performance and share to overall market behavior and specific competition; adjust messaging to address competition. Are you being targeted by a specific competitor?

Competition New Launch

Track launches of competing products and their impact on your market share, competitive price changes and promotions.

Cannibalization Analysis

Track and identify cases of cannibalization; assess cannibalization impact on your overall market share; fine tune marketing activity accordingly.

Segment Impact Analysis

Identify segment specific behavior changes that pertain to your products and adjust messaging to correct your strategy.

Marketing Promotional Activities

Measure impact and plan future activities based on speaker program attendance, survey responses, mailer responses, etc.