Doron Aspitz, President and CEO
Doron Aspitz is a visionary and seasoned executive, with over 20 years of technical and business management experience in growing technology companies in dynamic markets. Doron specializes in building and expanding early-stage companies with a customer-centric approach.
Mr. Aspitz was previously co-founder, chairman, and CEO of Blue Pumpkin Software, a leading workforce management solutions company. Blue Pumpkin received numerous industry accolades for transforming the way companies manage employees and the customer experience. Call Center Magazine awarded Doron with their “Pioneer of the Year” award to honor his industry contributions. Doron drove Blue Pumpkin to achieve strong profitable growth during difficult times and led the company to a successful acquisition by Witness Systems (NASDAQ: WITS) in 2005. Prior to founding Blue Pumpkin, Mr. Aspitz held global business and technical management positions at Tandem Corporation and IBM. Doron received a Masters in MIS and a B.Sc. in Economics and Statistics, both from the Tel Aviv University.
Haggay Tsaban, Co Founder and Vice President of WW Professional Services
As a co founder of Verix, Haggay Tsaban brings his vast experience in Business Intelligence and Analytics to ensure that all VERIX deployments are successful and deliver optimal business benefits to customers. Over the course of his career, Haggay has built and implemented sophisticated Performance Management, Analytics, Data Warehousing and Business Intelligence (BI) solutions for global corporations across a number of industries, including Pharmaceuticals, Consumer Packaged Goods (CPG), Telecommunications and Financial Services. Haggay’s deep expertise with vast data sets and his experience working with diverse customers allows VERIX customers to achieve maximum value from our solutions.
Haggay’s previous experience includes senior roles within large Consumer Products Goods companies and strategic consulting engagements with EDS and Price Waterhouse Coopers.
Haggay holds B.A. in Business Management, Information Systems from HaMichlala Leminhal in Israel.
Amir Ashiri, Co Founder
Amir Ashiri founded VERIX in 2004. Amir brings over 20 years of experience in software development to VERIX. His deep expertise in Business Intelligence, Data Warehousing and Data Mining led him to realize that business users needed a way to harness the rapidly growing amount of data within the enterprise. He founded VERIX with the goal of enabling business users to spend less time analyzing data and more time acting on strategies. His expertise in building and managing some of the world’s largest Business Intelligence implementations serves as a valuable touchstone for the company’s product design efforts.
Prior to founding VERIX, Amir worked at Price Waterhouse Coopers, where he managed large data warehouses and Business Intelligence implementations for global companies. Amir holds a B.A. in Computer Science from the Hebrew University.
Gidi Krupnik, Chief Financial Officer
Gidi Krupnik serves as CFO of VERIX. He is a qualified Israeli CPA with over 10 years of experience in financial positions within technology companies. Gidi joined VERIX from Informatica Israel where he served as CFO. Prior to that, Gidi served for 4 years as Vice President of Finance for Itemfield. At Itemfield, Gidi was part of the management team that led the company from the initial start-up stage through its acquisition by Informatica Corporation. Gidi also help senior finance and operational roles at ECI (acquired by Alvarion) and KPMG.
Gidi holds a BA in Accounting & Economics from Ben-Gurion University and an MBA from Bar-Ilan University where he majored in Corporate Finance.
Ladan Ralston, EVP Sales & Marketing
Ladan Ralston leads the efforts for sales, marketing and business development activities for Verix, including partnerships, strategic accounts and corporate development. Ladan brings over 17 years of high technology sales, sales management, business development and solutions consulting experience to Verix. She has a proven track record of building sales and developing partnerships to drive company growth.
Prior to Verix, Ladan ran the Software as a Service (SaaS) business at Callidus for the US and Canadian markets. She also held various roles in sales, sales and channel management at Sun Microsystems during her fifteen year tenure.
Ladan earned her Bachelor of Science in Business Management from San Jose State University.
Tanya Abarbanel, Vice President Product and Site Manager, Israel
Tanya Abarbanel has 15 years of experience in software development and product management roles, with a proven track-record in successful management and delivery of turn-key projects, definition of product roadmaps and customer strategy. At Verix, Tanya is responsible for driving product direction, roadmap and development to ensure VERIX product increasingly continues to deliver business value to its customers.
Prior to Verix, Tanya served in various senior R&D and Product Management roles at Amdocs, where she gained experience in defining, developing and implementing large-scale solutions for Tier 1 Telecommunications customers.
Tanya holds a BA in Computer Science & Psychology and an MBA both from the University of Tel Aviv.