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Doron Aspitz - President & CEO

Doron Aspitz is a visionary and seasoned executive, with over 20 years of technical and business management experience, growing technology companies in dynamic markets. Doron, who specialized in building and expanding early-stage companies with customer-centric approach, brings the foresight and management savvy necessary to drive Verix to market leadership.

Doron was co-founder, chairman, and CEO of Blue Pumpkin Software, a leading workforce management solutions company. Blue Pumpkin received numerous industry accolades for transforming the way companies managed their employees as well as their customer experience. Call Center Magazine awarded Doron with their “Pioneer of the Year” award for his innovative industry contribution. Doron drove Blue Pumpkin with financial discipline achieving strong profitable growth during difficult times, leading to a successful acquisition by Witness Systems (NASDAQ: WITS) in 2005 for approximately $90 million. Prior to founding Blue Pumpkin Mr. Aspitz held global business and technical management positions including Manager of Product Strategy Development at Tandem Corp. and Product Line Manager at IBM. Doron Received a Masters in MIS and a B.Sc. in Economics and Statistics, both from the Tel Aviv University.

Amir Ashiri – Vice President, Products & Founder

With 20 years of experience in software development, focusing primarily in BI, data warehousing and data mining, Amir Ashiri delivers the right mix of technology and market know-how to drive Verix to its leading position.

Prior to founding Verix, Amir worked with PriceWaterhouseCoopers, managing some of the largest BI implementations. Amir holds a B.A. in Computer Science from the Hebrew University.

Eitan Cohen – COO, GM Israel

Eitan Cohen joined Verix in 2007 to oversee Israel operations. Prior to Verix, Eitan was COO of CareerHarmony, a fully owned subsidiary of Manpower Inc., specializing in web-based screening and assessment solutions for the eRecruitment market. Prior to that Eitan served as Managing Director of Blue Pumpkin Software Ltd. Israel, following 3 years at Blue Pumpkin Software, Inc. in Sunnyvale, CA where he performed various senior management roles in R&D, professional services and customer support. Eitan was one of the founders of the professional services organization of Nice Systems Inc. (NASDAQ: NICE) serving as the head of the technical services group in NA.

Eitan holds a B.Sc. in Computer Science and a BA in Psychology from Tel Aviv University.

Ami Dreifuss – Vice President, Finance

Ami Dreifuss joined Verix as its Vice President, Finance in October 2006. Prior to joining Verix, Ami was Corporate Controller for Cyota, Inc., where he was part of the management team that led the Company’s rapid expansion and its acquisition by RSA Security (NASDAQ: RSAS) for $145 million. Prior to that, he served in various capacities in the finance department of Nur.com (NASDAQ: NURM). Prior to joining Nur.com, Ami worked for three years at KPMG.

Ami is a Certified Public Accountant and holds a B.A. in Economic and Business from Haifa University and M.B.A in Business from Bar - Ilan University.

Ediz Ertekin – Vice President, Business Development

Ediz Ertekin is a seasoned sales executive.  Prior to joining Verix in 2005, Ediz gained experience in the Business Intelligence marketplace in his position as Vice President of Sales for Celequest (purchased by Cognos).  Ediz has a wide range of sales experiences including building European operations while at Informatica (NASDAQ: INFA) as well as pre-sales and product management roles at Informatica and Sybase.

Ediz holds an MBA in Finance from San Diego State University and a B.Sc. in Computer Engineering from Istanbul Tech.